Talkwriting Blog

What People Fear

The 7 Landmarks of Fear (Part 1: Why Not Successful | Part 2: Emotion Words | Part 3 of Sales Copywriting for Books: Fear) One of the most important components of sales copywriting for non-fiction authors is to understand your readers' fears and describe those fears in your writing. Doing so paves the way for…
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Emotion Words to Describe Pain in Your Copywriting

Using Emotion Words in Sales Copywriting for Your Books (Part 1: Why Not Successful | Part 2 of Sales Copywriting for Books: Emotion Words | Part 3: Fear) You should use emotion words in many components of sales copywriting to prove to your potential buyers that you understand the true pain of the problem addressed…
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Why Your Business is Not the Raging Success it Should be

Understanding Why People are Not More Successful (Part 1 of Sales Copywriting for Books | Part 2: Emotion Words | Part 3: Fear) On a recent interview with therapist to many business owners, Susie Hayes, with FreedFromStuck.com where she provided a new angle to an old question about why peoples' businesses are not as successful…
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