Monthly Archives: March 2019

What People Fear

The 7 Landmarks of What People Fear Part 1: Why Not Successful | Part 2: Emotion Words | Part 3 of Sales Copywriting for Books: Fear One of the most important components of sales copywriting for non-fiction authors is to understand your readers' fears and describe those fears in your writing. Doing so paves the…
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Emotion Words to Describe Pain in Your Copywriting

Using Emotion Words in Sales Copywriting for Your Books Part 1: Why Not Successful | Part 2: Emotion Words | Part 3: What People Fear You should use emotion words in many components of sales copywriting to prove to your potential book buyers that you understand the true pain of the problem addressed in your…
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Why Your Business is Not the Raging Success it Should be

Understanding Why People are Not More Successful Part 1: Why Not Successful | Part 2: Emotion Words | Part 3: What People Fear) On a recent interview with therapist to many business owners, Susie Hayes, with FreedFromStuck.com where she provided a new angle to an old question about why peoples' businesses are not as successful…
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